INITIAL ALERTSMS
CU Alert: Boulder Police are responding to an active shooter at the King Soopers at Table Mesa and Broadway in south Boulder. AVOID THE AREA.
Sent at 3:28 PM MDT on March 22, 2021 -- nearly 60 minutes after the first shots were fired at approximately 2:30 PM MDT
The delay was widely criticized -- Williams Village student housing sits less than a mile from the King Soopers and some CU students lived directly across the street
Used the all-caps 'AVOID THE AREA' formulation common to CU Alert active-incident messages but without an explicit shelter-in-place directive
Issued no instructions about lockdown or shelter at CU facilities -- the threat was off-campus and the gunman was contained at King Soopers by the time the alert went out