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NYU

Attempted robbery in front of 721 Broadway

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Under Investigation

NYU Campus Safety issued a Clery Campus Notice for an attempted robbery in front of 721 Broadway around 4:30 p.m. on December 27, 2024.

Alerts
1
Response
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Killed
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Injured
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Institution
New York University
Private R1 · NY
All NYU cases →
~60,000 studentsNYU Alert / Clery Campus Notice
Official alert policy
Read when and how NYU says it will use NYU Alert: summarized, quoted, and analyzed.
Documented Timeline

Alert Sequence

1 message in sequence · 1 verified verbatim

Confirmed wording is transcribed character-for-character from a primary source. Use Verify this quote under each message to open that source in a new tab and compare the text yourself.

INITIAL ALERTEmail
Verified verbatim2271 chars
NYU Clery Campus Notice Attempted Robbery On Friday, December 27, 2024, the Department of Campus Safety received a report of an attempted robbery that took place at approximately 4:30 p.m. in front of 721 Broadway in Manhattan. The victim, an NYU student, was approached by two individuals. One of the individuals asked for money while the other individual stated, "If you don't give us money, we'll have to take it the hard way." The first individual then grabbed the student's bag continuing to demand money. The student was able to escape and headed to a nearby NYU building. The student reported nothing was taken, no physical injuries and was offered supportive resources. The student declined to report to the NYPD. Description of Suspects: The student reports the first suspect is male-presenting approximately 5'8 with dark complexion wearing a black winter jacket. The second suspect is male-presenting approximately 5'11 with dark complexion wearing a gray hoodie carrying a pack of assorted candy.  If you have additional information about this incident, please contact NYU Campus Safety at (212) 998-2222. Please Remember These Safety Tips: Be aware of your surroundings, especially when walking alone.  Walk in groups whenever you can. There is always safety in numbers. Using a smartphone or other electronic devices, especially with earbuds, can be distracting and may make you a vulnerable target for an assailant.  Trust your instincts. If you feel that you may be in danger, seek out others or an open NYU facility that has Campus Safety Officers posted. If you are the victim of a crime, do not engage with the assailant as that may put you in further danger.  If you are the victim of a crime, call 911 immediately and then report the incident to the Department of Campus Safety at (212) 998-2222. NYU Students can call the Wellness Exchange at 212-443-9999 24/7 for confidential medical and counseling support. NYU Faculty, Administrators, and Staff can call the Employee Assistance Program powered by Optum at 888-980-8740 24/7 for confidential counseling support. Read more about our notification policy and procedures. You can also learn more about Campus Safety's services and review answers to Frequently Asked Questions on our website.
Verify this quote
NYU Clery Campus Notice - Attempted Robberyt.e2ma.netfind archived copies
seq 1 email. Independent dual-curl this session HTML 35519 bytes sha256 8fa2f5dcc920a27a both passes. sha256 9b9c0eac479ea36c6891efe57a530f07a69ca80daad45db6137abf3c533ec48d. NBSPs preserved where present. Suspect photographs not transcribed.
Product boundary: NYU Clery Campus Notice or Safety Advisory through safety tips. Subscribe bar, social-icon alts, spacer dots, emblem alt, and Campus Safety/Transportation/FAQ nav omitted.
Distinct incident from 2025-01-11-nyu-astor-place-robbery: December 27 attempted bag robbery at 721 Broadway vs January 11 completed robbery at 20 Astor Place.
Message elements

How the first alert is built

To check this alert, SuperGrok Heavy 4.5 (an AI) read it in full 25 separate times, independently. Each read decided whether the message answers each of the six questions and gave a short reason. A final reviewer then weighed all 25 and wrote the plain-English verdict you see when you open a row. The score (for example 22/25) is how many reads agreed; the 25 individual reads are tucked underneath if you want to check them.

NYU Clery Campus Notice Attempted Robbery On Friday, December 27, 2024, the Department of Campus Safety received a report of an attempted robbery that took place at approximately 4:30 p.m. in front of 721 Broadway in Manhattan. The victim, an NYU student, was approached by two individuals. One of the individuals asked for money while the other individual stated, "If you don't give us money, we'll have to take it the hard way." The first individual then grabbed the student's bag continuing to demand money. The student was able to escape and headed to a nearby NYU building. The student reported nothing was taken, no physical injuries and was offered supportive resources. The student declined to report to the NYPD. Description of Suspects: The student reports the first suspect is male-presenting approximately 5'8 with dark complexion wearing a black winter jacket. The second suspect is male-presenting approximately 5'11 with dark complexion wearing a gray hoodie carrying a pack of assorted candy.  If you have additional information about this incident, please contact NYU Campus Safety at (212) 998-2222. Please Remember These Safety Tips: Be aware of your surroundings, especially when walking alone.  Walk in groups whenever you can. There is always safety in numbers. Using a smartphone or other electronic devices, especially with earbuds, can be distracting and may make you a vulnerable target for an assailant.  Trust your instincts. If you feel that you may be in danger, seek out others or an open NYU facility that has Campus Safety Officers posted. If you are the victim of a crime, do not engage with the assailant as that may put you in further danger.  If you are the victim of a crime, call 911 immediately and then report the incident to the Department of Campus Safety at (212) 998-2222. NYU Students can call the Wellness Exchange at 212-443-9999 24/7 for confidential medical and counseling support. NYU Faculty, Administrators, and Staff can call the Employee Assistance Program powered by Optum at 888-980-8740 24/7 for confidential counseling support. Read more about our notification policy and procedures. You can also learn more about Campus Safety's services and review answers to Frequently Asked Questions on our website.

  • Sourcepresent25/25

    Final assessment

    All 25 reads find S present: "NYU Clery Campus Notice" and the Department of Campus Safety identify who sent the warning.

    Who is sending the alert and who is responding. People act faster on a message from a clearly identifiable, credible sender, such as a named department, the police, or a branded alert system, than on an anonymous notice. A branded signature counts.

    See all 25 individual reads
    1. present: "NYU Clery Campus Notice" and the Department of Campus Safety identify who sent the warning.
    2. present: NYU Clery Campus Notice and the Department of Campus Safety identify who is issuing the warning.
    3. present: NYU Clery Campus Notice and the Department of Campus Safety name the issuing authority.
    4. present: NYU Clery Campus Notice and the Department of Campus Safety identify the issuer.
    5. present: NYU Clery Campus Notice and the Department of Campus Safety identify the source.
    6. present: "NYU Clery Campus Notice" and the Department of Campus Safety identify the source.
    7. present: The branded NYU Clery Campus Notice and Department of Campus Safety name the source.
    8. present: Branding as NYU Clery Campus Notice and attribution to the Department of Campus Safety identify who sent it.
    9. present: The NYU Clery heading and Department of Campus Safety identify who is sending the notice.
    10. present: NYU Clery Campus Notice and Campus Safety identify the issuing office.
    11. present: "NYU Clery Campus Notice" and the Department of Campus Safety identify who is sending the notice.
    12. present: The NYU Clery Campus Notice masthead and Department of Campus Safety name the source.
    13. present: NYU Clery Campus Notice and the Department of Campus Safety identify who is notifying campus.
    14. present: "NYU Clery Campus Notice" and the Department of Campus Safety name the issuing authority.
    15. present: The branded "NYU Clery Campus Notice" and Department of Campus Safety name the source.
    16. present: NYU Clery Campus Notice and the Department of Campus Safety mark who sent the alert.
    17. present: "NYU Clery Campus Notice" and NYU Campus Safety identify who issued the notice.
    18. present: The branded NYU Clery Campus Notice and Department of Campus Safety identify the source.
    19. present: The NYU Clery Campus Notice signature and the Department of Campus Safety identify the issuing authority.
    20. present: The message opens as an NYU Clery Campus Notice and attributes the report to the Department of Campus Safety.
    21. present: "NYU Clery Campus Notice" and the Department of Campus Safety identify who issued the message.
    22. present: "NYU Clery Campus Notice" and the Department of Campus Safety name the issuing authority.
    23. present: NYU Clery Campus Notice and the Department of Campus Safety identify the issuing institution and unit.
    24. present: "NYU Clery Campus Notice" and the Department of Campus Safety identify the source.
    25. present: The "NYU Clery Campus Notice" and Department of Campus Safety identify the sender.
  • Hazardpresent25/25

    Final assessment

    All 25 reads find H present: The heading names "Attempted Robbery," and the body describes a money demand and grabbing the student's bag.

    What the threat actually is. A complete warning names the specific danger, such as a shooter, a fire, a tornado, or a gas leak, rather than a vague emergency, because people decide what to do based on what they are facing.

    See all 25 individual reads
    1. present: The heading names "Attempted Robbery," and the body describes a money demand and grabbing the student's bag.
    2. present: The notice names an attempted robbery, including a demand for money and grabbing the student's bag.
    3. present: The threat is specified as an attempted robbery, including a bag grab and money demand.
    4. present: The heading Attempted Robbery and a demand for money with a bag grab name the specific crime.
    5. present: The heading Attempted Robbery names the specific attempted crime.
    6. present: "Attempted Robbery" is named, with two people demanding money and grabbing the student's bag.
    7. present: It specifies attempted robbery as the threat.
    8. present: Attempted Robbery is named, including a money demand and grabbing the student's bag.
    9. present: It names an "attempted robbery," a specific crime rather than a vague emergency.
    10. present: It names Attempted Robbery as the specific threat.
    11. present: It names "Attempted Robbery" as the specific threat.
    12. present: Attempted robbery is stated as the specific crime.
    13. present: It names an "Attempted Robbery" in which two people demanded money and grabbed the student's bag.
    14. present: It specifies "Attempted Robbery" as the threat.
    15. present: It identifies an "attempted robbery" as the threat.
    16. present: It names an Attempted Robbery in which suspects demanded money and grabbed a bag.
    17. present: It names an attempted robbery as the specific threat.
    18. present: It names Attempted Robbery as the specific threat.
    19. present: The heading names Attempted Robbery, and one suspect grabs the student's bag while demanding money.
    20. present: The heading "Attempted Robbery" and the money demand with a grabbed bag name that specific threat.
    21. present: The heading names "Attempted Robbery", a specific crime threat.
    22. present: It specifies attempted robbery as the threat.
    23. present: The notice names an attempted robbery, with a money demand and the student's bag being grabbed.
    24. present: It names "Attempted Robbery," including a money demand and grabbing the student's bag.
    25. present: It names "Attempted Robbery" as the specific hazard.
  • Locationpresent25/25

    Final assessment

    All 25 reads find L present: The attempt occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.

    Where the threat is. Saying whether danger is in a specific building, a part of campus, or area-wide lets people judge their own proximity and choose a safe direction. Without a where, a warning is hard to act on precisely.

    See all 25 individual reads
    1. present: The attempt occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    2. present: The attempt occurred in front of 721 Broadway in Manhattan, after which the student went to a nearby NYU building.
    3. present: It occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    4. present: The attempt occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    5. present: The attempt occurred in front of 721 Broadway in Manhattan.
    6. present: The attempt occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    7. present: The attempt occurred in front of 721 Broadway in Manhattan.
    8. present: The attempt occurred in front of 721 Broadway in Manhattan.
    9. present: The attempt is placed in front of 721 Broadway in Manhattan, and the student fled to a nearby NYU building.
    10. present: The attempt took place in front of 721 Broadway in Manhattan.
    11. present: It occurred in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    12. present: The attempt was in front of 721 Broadway in Manhattan.
    13. present: The attempt occurred in front of 721 Broadway in Manhattan.
    14. present: It locates the incident in front of 721 Broadway in Manhattan.
    15. present: The incident took place in front of 721 Broadway in Manhattan.
    16. present: The attempt took place in front of 721 Broadway in Manhattan.
    17. present: The attempt occurred in front of 721 Broadway in Manhattan.
    18. present: The attempt took place in front of 721 Broadway in Manhattan.
    19. present: It places the attempt in front of 721 Broadway in Manhattan, after which the student fled to a nearby NYU building.
    20. present: The attempt took place in front of 721 Broadway in Manhattan, a specific street address.
    21. present: It places the attempt in front of 721 Broadway in Manhattan.
    22. present: The attempt took place in front of 721 Broadway in Manhattan.
    23. present: The attempt took place in front of 721 Broadway in Manhattan.
    24. present: The attempt happened in front of 721 Broadway in Manhattan, after which the student went to a nearby NYU building.
    25. present: The attempt took place in front of 721 Broadway in Manhattan.
  • Guidancepresent25/25

    Final assessment

    All 25 reads find G present: Readers are told to walk in groups, seek Campus Safety if in danger, not engage an assailant, and call 911.

    The protective action to take. A clear, specific instruction, such as shelter in place, evacuate, avoid the area, or run-hide-fight, drives faster and more correct protective behavior than describing the threat alone.

    See all 25 individual reads
    1. present: Readers are told to walk in groups, seek Campus Safety if in danger, not engage an assailant, and call 911.
    2. present: Recipients are instructed to walk in groups, seek a staffed NYU facility if in danger, not engage an assailant, and call 911.
    3. present: Protective tips include walking in groups, seeking Campus Safety officers if in danger, not engaging, and calling 911.
    4. present: Safety tips instruct walking in groups, seeking an NYU facility with officers, not engaging an assailant, and calling 911.
    5. present: Protective tips say to walk in groups, seek an open NYU facility if in danger, not engage an assailant, and call 911.
    6. present: Readers are instructed to walk in groups, seek a posted NYU facility if in danger, not engage, and call 911.
    7. present: Recipients are instructed to stay aware, walk in groups, seek Campus Safety if in danger, and call 911 if a victim.
    8. present: Readers are told to walk in groups, seek an open NYU facility with Campus Safety officers if in danger, and call 911 if they are a victim.
    9. present: Safety tips instruct people to be aware, walk in groups, seek a staffed NYU facility, and call 911.
    10. present: Safety tips instruct people to walk in groups, seek a staffed NYU building if in danger, and call 911.
    11. present: Safety tips instruct awareness, walking in groups, seeking Campus Safety if in danger, and calling 911.
    12. present: Protective tips include walking in groups, seeking an open NYU building with officers, and calling 911 immediately.
    13. present: Protective tips include walking in groups, seeking an NYU facility with Campus Safety Officers, and calling 911 if you are a victim.
    14. present: Tips tell people to be aware, walk in groups, seek Campus Safety posts if in danger, and call 911 if a victim.
    15. present: The safety tips instruct walking in groups, seeking help if in danger, and calling 911.
    16. present: Readers are told to be aware of surroundings, walk in groups, seek an NYU facility, and call 911 if they are victims.
    17. present: Safety tips tell people to stay aware, walk in groups, seek a staffed NYU building, and call 911.
    18. present: Recipients are told to stay aware, walk in groups, seek help if in danger, and call 911.
    19. present: Safety tips tell recipients to stay aware, walk in groups, seek an open NYU facility, not engage an assailant, and call 911.
    20. present: Recipients are told to walk in groups, seek a posted NYU Campus Safety site if they feel in danger, not engage an assailant, and call 911.
    21. present: Tips tell people to walk in groups, seek a staffed NYU facility if in danger, avoid engaging an assailant, and call 911.
    22. present: Recipients are told to walk in groups, seek a Campus Safety posted building if in danger, and call 911 if victimized.
    23. present: Readers are instructed to walk in groups, seek Campus Safety if in danger, not engage an assailant, and call 911 immediately.
    24. present: Recipients are told to stay aware, walk in groups, seek Campus Safety if in danger, avoid engaging, and call 911.
    25. present: Safety tips tell people to walk in groups, seek an NYU facility, not engage, and call 911.
  • Timepresent25/25

    Final assessment

    All 25 reads find T present: The attempt is dated Friday, December 27, 2024 at approximately 4:30 p.m.

    When the message applies. A timestamp, the word now or immediately, or a phrase like until further notice tells the reader whether the danger is current and how quickly to act.

    See all 25 individual reads
    1. present: The attempt is dated Friday, December 27, 2024 at approximately 4:30 p.m.
    2. present: The report is dated Friday, December 27, 2024, at approximately 4:30 p.m.
    3. present: The attempt is dated Friday, December 27, 2024 at approximately 4:30 p.m.
    4. present: The report date is Friday, December 27, 2024, and the attempt is timed at approximately 4:30 p.m.
    5. present: The attempt is timed to Friday, December 27, 2024, at about 4:30 p.m.
    6. present: Friday, December 27, 2024, at approximately 4:30 p.m. is given as when the attempt took place.
    7. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    8. present: The report is from Friday, December 27, 2024 at approximately 4:30 p.m.
    9. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    10. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    11. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    12. present: The report is dated Friday, December 27, 2024 at approximately 4:30 p.m.
    13. present: It gives Friday, December 27, 2024, at approximately 4:30 p.m. as when it took place.
    14. present: It gives Friday, December 27, 2024, at approximately 4:30 p.m.
    15. present: It states Friday, December 27, 2024, at approximately 4:30 p.m.
    16. present: The attempt is placed on Friday, December 27, 2024, at approximately 4:30 p.m.
    17. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    18. present: It gives Friday, December 27, 2024 at approximately 4:30 p.m.
    19. present: The notice dates the attempt to Friday, December 27, 2024, at approximately 4:30 p.m.
    20. present: The attempt is dated Friday, December 27, 2024, at approximately 4:30 p.m.
    21. present: It reports Friday, December 27, 2024, at approximately 4:30 p.m.
    22. present: The date is Friday, December 27, 2024 and the time is approximately 4:30 p.m.
    23. present: It timestamps the attempt as Friday, December 27, 2024, at approximately 4:30 p.m.
    24. present: It specifies Friday, December 27, 2024, at approximately 4:30 p.m.
    25. present: It gives Friday, December 27, 2024, at approximately 4:30 p.m.
  • Impactabsent9/25

    Final assessment

    A 16 to 9 majority finds I absent: Nothing was taken and no physical injuries were reported, so the text does not convey consequences beyond the attempt. 9 reads mark it present.

    What the hazard could do to the people in its path. Beyond naming the threat, a complete warning conveys its potential consequences or severity, such as that a tornado can level buildings or that a leak could be explosive, so recipients grasp how much danger they are in. Research on warning message content finds that a concrete impact statement helps people personalize their risk and act sooner.

    See all 25 individual reads
    1. present: Suspects threatened to "take it the hard way," grabbed the bag, and the notice reports nothing taken and no physical injuries.
    2. present: The text states the harm outcome: nothing was taken and "no physical injuries."
    3. present: Suspects threatened to take it the hard way, nothing was taken and no injuries occurred, and the text warns of further danger.
    4. present: One suspect says they will take it the hard way, grabs the bag, and the student reports nothing taken and no physical injuries.
    5. absent: Nothing was taken and no physical injuries were reported, so the text does not convey consequences beyond the attempt.
    6. present: "We'll have to take it the hard way" threatens harm, and the student reported nothing taken and no physical injuries.
    7. absent: Nothing was taken and no injuries occurred, and the hard way remark does not spell out harm.
    8. absent: Nothing was taken and no physical injuries occurred; the hard way does not state an injury, death, or other impact.
    9. absent: Nothing was taken and no injuries were reported, with no stated severity or likely harm to the audience.
    10. absent: Nothing was taken and no injuries were reported, with no other consequence or severity stated.
    11. present: Suspects threatened to "take it the hard way," grabbed the bag, and tips warn of "further danger."
    12. absent: A grabbed bag and a hard way threat describe the attempt, not injury, death, or other stated consequences.
    13. absent: It states nothing was taken and no physical injuries occurred, with no warning of potential harm or seriousness.
    14. absent: "Nothing was taken" and "no physical injuries" report the outcome without stating potential harm or severity.
    15. absent: Nothing was taken and no injuries were reported, with no stated consequence or severity for recipients.
    16. absent: Nothing was taken and no physical injuries occurred, so the text does not state what the attempt could do or how severe it was.
    17. absent: Nothing was taken and no injuries are reported, with no severity language beyond the crime name.
    18. absent: Nothing was taken and no injuries were reported, with no severity language about the attempt.
    19. present: A suspect says they will take it the hard way, and the student reports nothing was taken and no physical injuries.
    20. absent: The "hard way" threat and bag grab narrate the attempt, and with nothing taken and no injuries there is still no stated severity.
    21. absent: Nothing was taken and no injuries occurred, with no statement of how serious the attempt could be.
    22. absent: Nothing was taken and no physical injuries occurred, with no stated potential harm from the attempt.
    23. present: The student reported no physical injuries, and the hard way threat implies harm if money was refused.
    24. absent: Nothing was taken and no injuries occurred, and the text does not state potential harm or severity.
    25. present: A suspect said they would "take it the hard way" if money was not given, implying violent harm.

Coded by SuperGrok Heavy 4.5

Systematic AI judgments with visible reasoning, not human-validated codings.

About this analysis
Context

Background

NYU posts Clery Campus Notices and Safety Advisories on its safety-alerts listing. Official product: the Emma webview.
Analysis

Key Findings

Official Emma product recovered from the NYU listing: NYU Clery Campus Notice - Attempted Robbery.
Outcome
Nothing taken. No physical injuries. Student declined NYPD report where stated.
Provenance

Sources

Every claim on this page is meant to be checkable. Open the links below (and the Verify this quote control under each confirmed alert) to read the original university, news, or archive page yourself. Hostnames are shown so you can see where you are going; archived copies survive when live pages move or disappear. See also our methodology.

  1. Official
    NYU Clery Campus Notice - Attempted Robbery
    t.e2ma.net
    archived copy
Cite this case

Campus Alert Archive. "New York University: Attempted robbery in front of 721 Broadway." Incident of December 27, 2024. Added September 2026. https://campusalertarchive.com/case/nyu-broadway-robbery-2024-12-27/

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Alert text quoted on this page remains the work of the issuing institution; the archive is a secondary source.

Tags
private-r1new-yorknyucleryrobberyUnder Investigation
Added September 2026Updated September 2026Via ingestion