Skip to content
Campus Alert Archive
Pepperdine

Advisory issued after several coyote sightings during the spring term

AI-generated · every claim is source-linked
CAotheradvisoryhigh confidence
Confirmed Threat

On March 24, 2023, Pepperdine University issued a Malibu Campus Coyote Awareness advisory following several coyote sightings during the spring 2023 term, providing detailed guidance on what to do when coyotes are encountered. Pepperdine's own biology faculty had recently published peer-reviewed research confirming that urban coyotes on and around the Malibu campus have become significantly less cautious around humans than their rural counterparts.

Alerts
1
Response
Killed
Injured
Institution
Pepperdine University
Private R2 · CA
All Pepperdine cases →
~7,600 studentsPepperdine Emergency Notifications
Official alert policy
Read when and how Pepperdine says it will use Everbridge Mass Notification: summarized, quoted, and analyzed.
Documented Timeline

Alert Sequence

1 message in sequence · 1 verified verbatim

INITIAL ALERTWebsite
Subject: Malibu Campus Coyote Awareness. Following several coyote sightings on the Malibu campus during the spring 2023 term, Pepperdine would like to educate the University community regarding what to do when coyotes are seen on campus to ensure all are informed of, but not alarmed by, the wildlife with whom we share the Santa Monica Mountains. If you see a coyote on or near the Malibu campus, please report the incident to Public Safety at 310.506.4441. Respect the animal. Do not feed wildlife. Do not approach the animal; leave space for the animal to escape. Maintain eye contact and move away slowly. Do not run. Running could trigger the animal's instinct to chase you. Appear as large, loud, and powerful as possible. Shine a bright light at the animal, especially at night. If there are small children or pets present, pick them up immediately.
Verbatim text of the March 24, 2023 advisory as published on Pepperdine's official Emergency Information site; its signature phrase 'informed of, but not alarmed by, the wildlife with whom we share the Santa Monica Mountains' is a standard formulation Pepperdine adopted after the February 2022 mountain lion dog kill and applies to subsequent wildlife notifications as a coexistence-over-alarm messaging approach.
The instruction 'Appear as large, loud, and powerful as possible' reflects hazing technique protocol for coyotes, distinct from mountain lion protocol (where noise and size also help) and black bear protocol, demonstrating that Pepperdine maintains species-specific response guidance for its resident wildlife.
Pepperdine biology professor Javier Monzon and student researcher Lucian Himes ('23) published research around this same time confirming that urban coyotes near the Malibu campus were less fearful of humans than rural coyotes, so the campus was simultaneously studying and communicating about the same animal.
Message elements

How the first alert is built

To check this alert, Claude (an AI) read it in full 25 separate times, independently. Each read decided whether the message answers each of the six questions and gave a short reason. A final reviewer then weighed all 25 and wrote the plain-English verdict you see when you open a row. The score (for example 22/25) is how many reads agreed; the 25 individual reads are tucked underneath if you want to check them.

Subject: Malibu Campus Coyote Awareness. Following several coyote sightings on the Malibu campus during the spring 2023 term, Pepperdine would like to educate the University community regarding what to do when coyotes are seen on campus to ensure all are informed of, but not alarmed by, the wildlife with whom we share the Santa Monica Mountains. If you see a coyote on or near the Malibu campus, please report the incident to Public Safety at 310.506.4441. Respect the animal. Do not feed wildlife. Do not approach the animal; leave space for the animal to escape. Maintain eye contact and move away slowly. Do not run. Running could trigger the animal's instinct to chase you. Appear as large, loud, and powerful as possible. Shine a bright light at the animal, especially at night. If there are small children or pets present, pick them up immediately.

  • Sourcepresent25/25

    Final assessment

    All 25 reads agree the source is present, naming Pepperdine and Public Safety as the issuing authority.

    Who is sending the alert and who is responding. People act faster on a message from a clearly identifiable, credible sender, such as a named department, the police, or a branded alert system, than on an anonymous notice. A branded signature counts.

    See all 25 individual reads
    1. present: It names "Pepperdine" and "Public Safety" as the issuing authority.
    2. present: It names "Pepperdine" and "Public Safety" as the issuing parties.
    3. present: It names "Pepperdine" and "Public Safety".
    4. present: It names "Pepperdine" and "Public Safety".
    5. present: "Pepperdine" and "Public Safety" identify the sender.
    6. present: It names "Pepperdine" and "Public Safety", identifying the issuing source.
    7. present: It names "Pepperdine" and "Public Safety", identifying the sender.
    8. present: It names "Pepperdine" and "Public Safety" as the senders.
    9. present: "Pepperdine" and "Public Safety" identify the sender.
    10. present: It names "Pepperdine" and "Public Safety", the issuing authority.
    11. present: It names "Pepperdine" and "Public Safety" as the sender.
    12. present: It names "Pepperdine" and "Public Safety" as the issuing authority.
    13. present: It names "Pepperdine" and "Public Safety".
    14. present: It names "Pepperdine" and "Public Safety", identifying the sender.
    15. present: It names "Pepperdine" and "Public Safety".
    16. present: It names "Pepperdine" and "Public Safety", identifying the issuer.
    17. present: It names "Pepperdine" and "Public Safety", the institution and authority.
    18. present: It names "Pepperdine" and "Public Safety".
    19. present: It names "Pepperdine" and "Public Safety".
    20. present: It names "Pepperdine" and "Public Safety".
    21. present: It names "Pepperdine" and "Public Safety", identifying the sender.
    22. present: Names "Pepperdine" and "Public Safety".
    23. present: Names "Pepperdine" and "Public Safety" as the source.
    24. present: "Pepperdine" and "Public Safety" identify the sender.
    25. present: It names "Pepperdine" and "Public Safety".
  • Hazardpresent25/25

    Final assessment

    Unanimous that a specific hazard is named, coyote sightings and wildlife encounters.

    What the threat actually is. A complete warning names the specific danger, such as a shooter, a fire, a tornado, or a gas leak, rather than a vague emergency, because people decide what to do based on what they are facing.

    See all 25 individual reads
    1. present: It names "coyote sightings" and wildlife encounters, a specific hazard.
    2. present: It names "coyote sightings", a specific wildlife hazard.
    3. present: It names "coyote" sightings, a specific wildlife hazard.
    4. present: It names "coyote sightings" and the wildlife as the concern.
    5. present: It names "coyote sightings" and wildlife, a specific hazard.
    6. present: It names "coyote sightings" and wildlife on campus, a specific hazard.
    7. present: It names "coyote" sightings, a specific wildlife threat.
    8. present: It names "coyote" wildlife sightings as the concern.
    9. present: It names "coyote" sightings, a specific wildlife threat.
    10. present: It names "coyote" sightings, a specific wildlife hazard.
    11. present: It names "coyote" sightings, a specific wildlife hazard.
    12. present: It names "coyote" sightings, a specific wildlife hazard.
    13. present: It names "coyote sightings" and wildlife, a specific hazard.
    14. present: It names "coyote" sightings, a specific wildlife hazard.
    15. present: It names "coyote" wildlife sightings, a specific hazard.
    16. present: It names "coyote sightings" and wildlife, a specific hazard to address.
    17. present: It names "coyote sightings" and wildlife, a specific hazard.
    18. present: It names "coyote" sightings, a specific wildlife hazard.
    19. present: It names "coyote sightings" and wildlife as the concern, a specific hazard.
    20. present: It names "coyote" wildlife sightings, a specific hazard.
    21. present: It names "coyote sightings" and coyotes as the wildlife hazard.
    22. present: Names "coyote" sightings, the wildlife hazard.
    23. present: Names "coyote" sightings as the hazard, specific wildlife.
    24. present: It names coyotes/wildlife as the concern, a specific hazard.
    25. present: It cites "coyote sightings", a specific wildlife hazard.
  • Locationpresent25/25

    Final assessment

    Unanimous that a location is given, the Malibu campus.

    Where the threat is. Saying whether danger is in a specific building, a part of campus, or area-wide lets people judge their own proximity and choose a safe direction. Without a where, a warning is hard to act on precisely.

    See all 25 individual reads
    1. present: It names "the Malibu campus" and the Santa Monica Mountains.
    2. present: It locates it "on the Malibu campus".
    3. present: It says "on the Malibu campus".
    4. present: It says "the Malibu campus".
    5. present: It specifies "the Malibu campus" and "Santa Monica Mountains".
    6. present: It specifies "the Malibu campus" and "the Santa Monica Mountains", locations.
    7. present: It names "the Malibu campus", a specific place.
    8. present: It names "the Malibu campus".
    9. present: It names "the Malibu campus".
    10. present: It names "the Malibu campus" and "the Santa Monica Mountains".
    11. present: It specifies "the Malibu campus" and Santa Monica Mountains.
    12. present: It names "the Malibu campus" and "the Santa Monica Mountains".
    13. present: It names "the Malibu campus" and "the Santa Monica Mountains".
    14. present: It names "the Malibu campus", a specific place.
    15. present: It locates it "on the Malibu campus".
    16. present: It names "the Malibu campus" and "Santa Monica Mountains", specific places.
    17. present: It names "the Malibu campus", a specific place.
    18. present: It names "the Malibu campus".
    19. present: It locates it on "the Malibu campus".
    20. present: It names "the Malibu campus".
    21. present: It names "the Malibu campus" and Santa Monica Mountains, specific places.
    22. present: Names "the Malibu campus".
    23. present: Locates it "on the Malibu campus".
    24. present: It names "the Malibu campus", a specific place.
    25. present: It locates them "on the Malibu campus".
  • Guidancepresent25/25

    Final assessment

    Unanimous that protective action is given, with instructions like do not approach the animal and move away slowly.

    The protective action to take. A clear, specific instruction, such as shelter in place, evacuate, avoid the area, or run-hide-fight, drives faster and more correct protective behavior than describing the threat alone.

    See all 25 individual reads
    1. present: It instructs recipients on what to do, e.g. "Do not run", "Maintain eye contact and move away slowly".
    2. present: It instructs "Do not approach the animal" and "move away slowly".
    3. present: It instructs "Do not approach the animal", "Do not run", and other actions.
    4. present: It instructs "Do not approach the animal" and "Maintain eye contact and move away slowly".
    5. present: It instructs recipients "Do not approach the animal", "Do not run", "report the incident".
    6. present: It tells recipients "Do not approach the animal", "Do not run", and to report sightings, protective actions.
    7. present: It instructs the community what to do: "Do not approach the animal", "Do not run", "Appear as large, loud", protective actions.
    8. present: It instructs "Do not approach the animal", "move away slowly", and "Do not run".
    9. present: It instructs people to "Do not approach the animal" and "Do not run".
    10. present: It instructs recipients on what to do, "Do not run", "Appear as large, loud", "pick them up".
    11. present: It gives protective actions: "Do not approach", "Do not run", "Appear as large, loud".
    12. present: It instructs "Do not approach the animal", "move away slowly", and "Do not run".
    13. present: It instructs recipients on what to do, including "Do not run" and "Do not approach the animal".
    14. present: It instructs do not approach, "move away slowly", "Do not run", protective actions.
    15. present: It instructs what to do, "Do not run", "Appear as large, loud", "report the incident".
    16. present: It instructs to "Do not approach", "Maintain eye contact and move away slowly", "Do not run".
    17. present: It instructs "Do not approach the animal", "Do not run", and to report sightings.
    18. present: It instructs actions like "Do not approach the animal" and "Do not run".
    19. present: It tells the community to "Do not approach the animal", "move away slowly", and more.
    20. present: It instructs "Do not approach the animal" and "move away slowly".
    21. present: It instructs "Do not approach the animal", "Do not run", and to report sightings.
    22. present: Tells recipients what to do: "Do not run", "Do not approach", "report the incident".
    23. present: Gives many instructions like "Do not run" and "report the incident to Public Safety".
    24. present: It instructs to "report the incident", "Do not approach", "move away slowly", protective actions.
    25. present: It instructs "Do not approach the animal", "Do not run", and to report sightings.
  • Timepresent15/25

    Final assessment

    A majority finds time present via the spring 2023 term reference; a sizable minority read that as general context, not a recency cue.

    When the message applies. A timestamp, the word now or immediately, or a phrase like until further notice tells the reader whether the danger is current and how quickly to act.

    See all 25 individual reads
    1. present: It refers to "the spring 2023 term", a recency timeframe.
    2. absent: No clock time or recency cue appears beyond a past term reference.
    3. absent: No clock time, date, or recency cue appears; "spring 2023 term" is general context.
    4. present: It references "the spring 2023 term".
    5. absent: No clock time or recency cue appears; the "spring 2023 term" reference is contextual, not a recency cue.
    6. absent: No clock time or recency cue beyond the general "spring 2023 term" appears as timing.
    7. absent: It references "spring 2023 term" generally but conveys no clock time, date, or recency cue for an event.
    8. present: It references "the spring 2023 term" and "during the spring 2023 term".
    9. present: It references the "spring 2023 term", a time reference.
    10. absent: No clock time, date, or recency cue appears, the spring 2023 term is context not recency.
    11. absent: No clock time or recency cue appears; "spring 2023 term" is context not recency.
    12. present: It references "the spring 2023 term" and "at night", time cues.
    13. present: It references "the spring 2023 term", a time reference.
    14. absent: It references "spring 2023 term" generally but conveys no recency or specific timing of threat.
    15. present: It references "the spring 2023 term" and "at night", time references.
    16. present: It refers to "the spring 2023 term", a date reference.
    17. present: It refers to "the spring 2023 term", a date reference.
    18. present: It refers to "the spring 2023 term" as a timeframe.
    19. present: It references "the spring 2023 term", a time period.
    20. present: It refers to "the spring 2023 term" and sightings as recency context.
    21. present: It references "the spring 2023 term", a time period.
    22. absent: No clock time, date, or recency cue appears; "spring 2023 term" is context not recency.
    23. present: References "the spring 2023 term" and "especially at night", time cues.
    24. absent: It references "spring 2023 term" generally but no specific recency cue for an active threat.
    25. present: It references timing with "during the spring 2023 term".
  • Impactabsent4/25

    Final assessment

    Absent, with strong agreement (21 of 25). The coyote-awareness notice explicitly aims to inform but not alarm and states no specific harm; dissenters cited the chase-instinct mention and protecting children and pets as implied danger.

    What the hazard could do to the people in its path. Beyond naming the threat, a complete warning conveys its potential consequences or severity, such as that a tornado can level buildings or that a leak could be explosive, so recipients grasp how much danger they are in. Research on warning message content finds that a concrete impact statement helps people personalize their risk and act sooner.

    See all 25 individual reads
    1. absent: A coyote-awareness notice explicitly says not to be alarmed and gives precautions, stating no specific harm or danger.
    2. absent: Provides coyote awareness guidance and explicitly says not to be alarmed, stating no actual harm or danger.
    3. absent: Educates about coyote awareness explicitly to inform but not alarm, stating no specific harm or danger.
    4. absent: A coyote awareness notice that is informational and explicitly aims to inform but not alarm with no stated harm.
    5. absent: The coyote awareness notice gives guidance and explicitly seeks to inform but not alarm, stating no harm or clear danger.
    6. absent: A coyote awareness notice aims to inform but not alarm and gives precautions without stating that coyotes pose harm or danger.
    7. absent: Provides coyote awareness guidance and explicitly aims not to alarm, stating no actual danger or harm.
    8. absent: A coyote awareness notice that says informed but not alarmed and states no danger or harm.
    9. absent: Provides coyote awareness guidance and explicitly says not to be alarmed, conveying no stated danger or harm.
    10. present: The coyote awareness notice describes the animal's instinct to chase and instructs defensive actions, implying potential danger to people and pets.
    11. absent: It provides coyote awareness guidance to inform but not alarm, stating no harm or specific danger to people.
    12. absent: Educates about coyote awareness and explicitly aims to inform but not alarm, conveying no stated harm or danger.
    13. absent: A coyote-awareness educational notice explicitly says not to be alarmed and states no specific harm.
    14. absent: Provides coyote awareness guidance and explicitly says not to be alarmed, stating no real danger.
    15. absent: It is a coyote awareness educational message that explicitly aims to inform but not alarm, stating no harm or danger.
    16. absent: A coyote-awareness educational notice that explicitly aims to inform but not alarm, stating no specific harm.
    17. absent: Educates about coyote sightings to inform but not alarm with no stated harm or danger.
    18. absent: It educates about coyote sightings and explicitly aims not to alarm, stating no specific danger or harm.
    19. absent: A coyote awareness notice explicitly aims to inform but not alarm and conveys no stated harm to people.
    20. absent: A coyote-awareness notice giving safety tips and stating community should be informed not alarmed, no stated harm.
    21. absent: It educates about coyotes and aims to inform but not alarm, explicitly downplaying any danger to people.
    22. absent: A coyote awareness notice gives precautionary tips but explicitly aims to inform without alarm and states no harm.
    23. present: Educates about coyotes and instructs defensive actions because running could trigger the animal's instinct to chase, implying potential danger from the animal.
    24. present: Coyote awareness notice describing how to avoid the animal triggering an instinct to chase, an implied danger.
    25. present: Advises on coyote encounters and references the chase instinct and protecting children and pets, implying potential animal harm.

Systematic AI judgments with visible reasoning, not human-validated codings.

About this analysis
Context

Background

Pepperdine University's Malibu campus shares the Santa Monica Mountains with a well-established coyote population. Coyotes in the area are documented to be less fearful of humans than rural coyotes, as confirmed by research from Pepperdine's own biology department published circa 2022-2023. This creates a distinctive situation in campus wildlife management: the university's academic research directly informs the behavioral risks described in its own emergency advisories. The March 24, 2023 advisory followed a series of spring sightings and used the same non-alarmist framing Pepperdine had adopted after the February 2022 mountain lion dog kill. Unlike mountain lion advisories, this coyote advisory did not restrict any campus operations or order shelter; it was purely educational. The advisory is distinguished from a typical timely warning by its subject line format ('Subject: Malibu Campus Coyote Awareness') and its explicit educational tone, reflecting Pepperdine's classification of wildlife sightings as advisory-level events rather than Clery-reportable incidents. The Santa Monica Mountains support one of the most studied urban coyote populations in the United States, and the Pepperdine campus sits at the intersection of active ecological research and practical campus safety management.
Outcome
No injuries. Advisory issued for community awareness. No capture or removal. Report sightings to Public Safety at 310-506-4441.
Provenance

Sources

  1. Official
  2. Official
  3. Official
Cite this case

Campus Alert Archive. "Pepperdine University: Advisory issued after several coyote sightings during the spring term." Incident of March 24, 2023. Added May 2026; last updated July 2026. https://campusalertarchive.com/case/pepperdine-university-coyote-awareness-2023-03-24/

Download case JSON

Alert text quoted on this page remains the work of the issuing institution; the archive is a secondary source.

Tags
wildlifecoyoteadvisorycaliforniapepperdinemalibusanta-monica-mountainsurban-wildlifeeducational-advisory
Added May 2026Updated July 2026Via ingestion