INITIAL ALERTSMS
SMU Alert! Active shooter reported on campus. Avoid. Deny. Defend. Police are responding. More info soon.
Sent at 3:52 p.m. CDT on Friday, September 5, 2025 — staff later said the message was triggered during what was supposed to be a test of only the indoor public-address speakers, but the system propagated it across the full SMS/email/sirens stack
Uses SMU's nationally-adopted 'Avoid, Deny, Defend' active-threat doctrine — the same three-word formula that appears on SMU's published Active Threat protocol page
The phrase 'More info soon' at the end is canonical SMU Alert practice, but on this occasion the next message took 30 minutes to arrive — a meaningful gap during which students sheltered in classrooms and dorms