LMU
LMU Alert — Emergency Notification System (Campus Safety Services / Clery Act)
Loyola Marymount University's LMU Alert is the emergency notification system that reaches registered users by text, email, and/or automated phone call (and can also drive an on-campus public address system); per LMU's Annual Security & Fire Safety Report it is LMU's consistent practice to notify the community as soon as pertinent information is available and is considered to represent a serious or continuing threat to campus.
Read the official policyInstitution
Loyola Marymount University
Private R2 · CA
~11,000 studentsLMU Alert
In the policy’s own words
What the policy says
LMU Alert definition and channelsverbatim
LMU Alert is an emergency notification system that allows LMU to contact you during an emergency by sending messages via text, email, and/or automated phone calls.
- — Establishes the three core delivery channels: text, email, and automated phone call.
Mandatory annual contact-info confirmationverbatim
All registered LMU students are required to provide contact information for LMU Alert. Students will be required to update or confirm their LMU Alert contact information annually.
- — Registration is mandatory and the contact roster is refreshed annually (enforced via a registration hold before Fall registration), keeping the call/text list current.
Clery serious-or-continuing-threat practiceverbatim
When a violent crime or crime listed in the Clery Act is reported on our campus, it is the consistent practice of LMU to notify the campus community as soon as pertinent information about an incident is available and is considered to represent a serious or continuing threat to campus.
- — Pairs an immediacy commitment ('as soon as pertinent information ... is available') with a substantive 'serious or continuing threat' threshold.
At a glance
How this policy works
- When it activates
- When a violent crime or a crime listed in the Clery Act is reported on campus, it is LMU's consistent practice to notify the community as soon as pertinent information about an incident is available and is considered to represent a serious or continuing threat to campus. LMU Alert is also used during any campus- or area-wide incident or emergency.
- Who decides
- The Department of Campus Safety Services (formerly Public Safety; public.safety@lmu.edu, 310-338-2893) administers LMU Alert and the university's emergency notification practice.
- Timeliness standard
- It is the consistent practice of LMU to notify the campus community 'as soon as pertinent information about an incident is available' once the incident is considered to represent a serious or continuing threat to campus.
- Emergency notification vs. timely warning
- LMU Alert serves as the unified channel for emergency notifications and crime warnings; the ASR ties issuance to a Clery-listed or violent crime that represents a serious or continuing threat, with notification sent as soon as pertinent information is available.
- Testing cadence
- Each year Campus Safety facilitates two campus-wide emergency preparedness drills in addition to ongoing training and education; LMU also runs an annual campus-wide active-threat drill. Students must confirm or update LMU Alert contact information annually before Fall registration.
- Scope & limits
- LMU Alert reaches only registered users with current contact information, which is why annual confirmation is mandatory and backed by a registration hold; the public address system reaches only on-campus learning spaces and offices. Notification is gated on a 'serious or continuing threat' determination.
ChannelsSmsEmailPhone CallPa SystemPush Notification
Analysis
Reading the policy
Loyola Marymount, a Jesuit/Marymount Catholic university overlooking Los Angeles, operates its emergency notification system under the brand LMU Alert. The system is described plainly: 'LMU Alert is an emergency notification system that allows LMU to contact you during an emergency by sending messages via text, email, and/or automated phone calls,' and it may also drive a public address system to push information into on-campus learning spaces and offices. During a campus- or area-wide incident, the university says it will send important information and instructions to the community via LMU Alert, including phone calls, text messages, and/or email to registered users.
Registration is mandatory for students rather than optional. All registered LMU students are required to provide LMU Alert contact information and must update or confirm it annually; to avoid a registration hold, students confirm or update their information each year prior to Fall registration through the PROWL portal. This annual confirmation cadence is LMU's mechanism for keeping the contact roster accurate — a notable design choice given that stale phone numbers are the most common failure mode for mass-notification systems.
On Clery framing, LMU's Annual Security & Fire Safety Report states that when a violent crime or a crime listed in the Clery Act is reported on campus, it is the consistent practice of LMU to notify the campus community as soon as pertinent information about an incident is available and is considered to represent a serious or continuing threat to campus. That language pairs an immediacy commitment ('as soon as pertinent information is available') with a substantive threshold ('serious or continuing threat'), routing both emergency notifications and crime/timely warnings through LMU Alert. Authority sits with the Department of Campus Safety Services (formerly Public Safety; contact public.safety@lmu.edu).
LMU's companion safety app is Rave Guardian, which indicates the underlying mass-notification platform is likely Rave Mobile Safety (Motorola Solutions); the app provides safety tips, maps, phone numbers, and a direct line to Campus Safety. On testing and exercising, Campus Safety facilitates two campus-wide emergency preparedness drills each year in addition to ongoing training and education, and LMU has run an annual campus-wide active-threat drill (e.g., a February exercise). Because the official lmu.edu pages return HTTP 403 to automated fetching in this environment, the verbatim excerpts below were captured from the official LMU Alert and ASR text as reproduced in search results and corroborated across multiple independent queries; remaining detail is paraphrased.
Takeaways
Key findings
LMU Alert reaches registered users by text, email, and/or automated phone call and can also drive an on-campus public address system for learning spaces and offices.
Student registration is mandatory: all registered students must provide LMU Alert contact info and confirm or update it annually, enforced by a registration hold before Fall registration.
LMU's consistent practice is to notify the community 'as soon as pertinent information about an incident is available' once it represents a serious or continuing threat to campus.
Campus Safety facilitates two campus-wide emergency preparedness drills per year plus an annual campus-wide active-threat drill, alongside ongoing training.
The companion app is Rave Guardian, indicating the underlying mass-notification platform is likely Rave Mobile Safety (Motorola Solutions).
Policy, meet practice
When this system actually fired
2 documented times LMU’s alert system was used, from the case archive.
Provenance
Sources
- Official
- Official
- Clery ASR
- Official
Tags
policyemergency-notificationtimely-warningclery-actlmu-alertrave-guardianpublic-addressprivate-r2california
Added 2026-06-21Updated 2026-06-21Via ingestion