Wording not preserved
A initial alert message is documented at this point in the sequence, but its exact wording is not preserved in the public record. The public edition displays only confirmed alert text.
U of M
Football player fatally shot during attempted robbery outside on-campus apartment
AI-generated · every claim is source-linkedConfirmed Threat
On the night of September 30, 2007, University of Memphis defensive lineman Taylor Bradford, a 21-year-old business major from Nashville, was shot during an attempted robbery outside the Carpenter Complex apartments around 9:45 p.m. CDT. He drove a short distance before crashing into a tree on Zach Curlin Street and was pronounced dead at the Regional Medical Center at 10:15 p.m. CDT. The University of Memphis locked down its residence halls and canceled Monday's classes but chose not to activate its newly installed emergency public-address system, with police determining the campus was not in imminent danger.
- Alerts
- 2
- Response
- —
- Killed
- 1
- Injured
- 0
~20,300 students
Official alert policy
Read when and how U of M says it will use UofM Alert (powered by Everbridge): summarized, quoted, and analyzed.
Documented Timeline
Alert Sequence
2 messages in sequence · 1 verified verbatim
Some messages in this sequence are documented (their existence, timing, and channel are sourced) but their exact wording is not preserved in the public record. Those entries appear as placeholders; only confirmed text is displayed.
Verified verbatimKFVS-12 news report quoting the University of Memphis email alert verbatim; the same passage was reported by CNN, the Associated Press, and Action News 5458 chars
The initial investigation indicates this was an act directed specifically toward the victim and was not a random act of violence. Classes at the main campus only are canceled on Monday, October 1, 2007, to allow time for further police investigation, and to ensure the well-being of our students, faculty, staff and visitors. President Raines has announced that all University offices will be open to allow students to have access to counselors and advisors.
The phrase 'directed specifically toward the victim and was not a random act of violence' was the central justification for not activating the campus PA system
President Shirley Raines's name appears verbatim in the email, she canceled main-campus classes only, keeping satellite campuses open
Bradford was identified publicly the morning of October 1, 2007, after notification of next of kin; he was a redshirt junior defensive tackle for the Tigers
Context
Background
On the night of September 30, 2007 (five and a half months after the April 16, 2007 Virginia Tech massacre reshaped national thinking about campus emergency notification) University of Memphis defensive tackle Taylor Bradford was murdered outside his on-campus apartment in the Carpenter Complex. Around 9:45 p.m. CDT, two men flagged Bradford down as he was leaving his apartment, demanded money, and shot him once in the right side as he tried to drive away. He drove a short distance, lost control of his car, and crashed into a tree on Zach Curlin Street. He was pronounced dead at the Regional Medical Center at 10:15 p.m. CDT. Devin Jefferson, who was later convicted of first-degree murder, was accused of planning the robbery in the belief that Bradford was carrying approximately $7,000 in winnings from a Tunica casino. The University of Memphis locked down residence halls and canceled Monday classes but made a deliberate decision NOT to activate its newly installed campus emergency public-address system, with police determining the suspects had fled and that broadcasting an alert would create more confusion than safety value. The decision became a national talking point in the months after Virginia Tech, when many universities had rushed to install PA and SMS systems but had not yet developed the doctrine for when to use them. The Bradford case is documented in the University of Memphis 'Memphis Massacre' campus-safety review materials as one of the earliest examples of a public R1 choosing restraint over notification, a choice that drew scrutiny from students, parents, and faculty in the days that followed.
Analysis
Key Findings
Memphis had a brand-new campus-wide PA system installed after Virginia Tech, and chose NOT to activate it on the night a football player was murdered on campus
The decision was based on police determination that the two suspects had fled the area, and that broadcasting an alert would create more panic than safety value
Bradford was a 21-year-old starting defensive tackle and business major; the case attracted national attention and became part of the early post-VT conversation about when to alert
Four suspects were arrested within nine days through Crime Stoppers tips; police said the lead suspect planned the robbery believing Bradford carried casino winnings
The case predates routine SMS mass notification at Memphis and is therefore documented largely through phone-tree, RA-round, and email communications
Outcome
Bradford pronounced dead at Regional Medical Center at 10:15 p.m. CDT on September 30, 2007. Four men (Victor Trezevant, Devin Jefferson, Courtney Washington, and Daeshawn Tate) were arrested within days. Jefferson, who prosecutors said planned the robbery believing Bradford carried $7,000 in casino winnings, was later convicted of first-degree murder. The university came under questioning for not activating its newly installed emergency PA system, and the case became part of the post-Virginia Tech national conversation about when campuses should mass-alert.
Provenance
Sources
- News
- News
- News
- Source
- News
- Official
Cite this case
Campus Alert Archive. "University of Memphis: Football player fatally shot during attempted robbery outside on-campus apartment." Incident of September 30, 2007. Added May 2026; last updated July 2026. https://campusalertarchive.com/case/university-of-memphis-taylor-bradford-shooting-2007-09-30/
Alert text quoted on this page remains the work of the issuing institution; the archive is a secondary source.
Tags
shootinghomicidepost-virginia-techalert-system-restrainttennesseepublic-r1casualtieshistoricalathleticsrobberycarpenter-complex
Added May 2026Updated July 2026Via ingestion